{"id":2536,"date":"2023-02-22T12:11:37","date_gmt":"2023-02-22T12:11:37","guid":{"rendered":"https:\/\/spotmarket.pt\/projects\/wayfarma\/"},"modified":"2023-03-30T16:28:45","modified_gmt":"2023-03-30T16:28:45","slug":"wayfarma","status":"publish","type":"page","link":"https:\/\/spotmarket.pt\/en\/projects\/wayfarma\/","title":{"rendered":"Wayfarma"},"content":{"rendered":"\t\t
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Wayfarma<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Client<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Wayfarma<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Services<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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– Branding<\/p>\n

– Growth and Performance<\/p>\n

– Digital Experience<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Challenge<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Spotmarket was challenged by a group of pharmacies in the Lisbon area to create a new brand and online store. The goal was to create a business extension that considered the potential for diversification of the product portfolio beyond “pharmacy” categories while still maintaining a visual connection to the original brand.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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A new E-commerce for Health and Beauty<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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branding<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Wayfarma’s branding process took into account the desired positioning of the brand in the market as well as respect for the original image of the group. Another important factor when designing a brand of digital nature is to adapt and vary it to the different formats of the various channels where it will be represented such as website, social networks, emails, etc.<\/p>\n

After studies, tests and some iterations between the parties, a modern graphic identity emerged, appealing and quite flexible in terms of representation.<\/p>\n

In addition to the logo, Spotmarket designed all of Wayfarma’s stationery and packaging.<\/p>\n

More recently, after an adjustment of the brand positioning and business strategy, the main colors were changed to more feminine shades.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Digital Experience<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Along with Yomp<\/a><\/strong>, Spotmarket designed and developed Wayfarma’s e-commerce technology platform. Based on an Agile development methodology the E-commerce platform has been evolving, constantly introducing improvements and new features.<\/p>\n

From the beginning, the project involved specific integrations required for its operation as was the case with the integration with ERP Sifarma.<\/p>\n

In addition to the e-commerce project itself, we implemented a price comparison and automation tool (YPrice<\/a>), based on competitors’ prices, which helps Wayfarma to ensure competitiveness in the market.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Technologies<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\"Ycommerce\"<\/div>
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\"Sketch\"<\/div>
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\"Invision\"<\/div>
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\"Vuejs\"<\/div>
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\"Yprice\"<\/div>
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Integrations<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\"Sifarma\"<\/div>
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\"ctt\"<\/div>
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Growth and Performance<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Bringing a new e-commerce brand to market is always a challenging process that requires investment, time and resources.<\/p>\n

Thus the initial focus was to promote the Wayfarma brand and generate traffic to the online store as, with proper tracking, we were creating the most relevant audiences.<\/p>\n

At the same time a communication strategy was started on the networks with content adjusted to the brand profile and the target audience.<\/p>\n

Within 24 months Wayfarma went from a perfect unknown to an emerging brand in the health and beauty e-commerce sector.<\/p>\n

Spotmarket collaborates with Wayfarma in the following Growth and Performance competencies:<\/p>\n

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  • Analytics & Tracking<\/li>\n
  • Google Ads<\/li>\n
  • Meta Ads (Facebook \/ Instagram)<\/li>\n
  • SEO<\/li>\n
  • Marketing Automation<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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    Key Results*<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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    Traffic<\/div>\t\t\t
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    ROAS - Return on Ad Spend<\/div>\t\t\t
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    Revenue<\/div>\t\t\t
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    Organic Traffic<\/div>\t\t\t
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    *Period under review: 2022<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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    Technologies<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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    \"Google<\/div>
    <\/div><\/span><\/div><\/div>
    \"Meta<\/div>
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    \"Google<\/div>
    <\/div><\/span><\/div><\/div>
    \"Google<\/div>
    <\/div><\/span><\/div><\/div>
    \"Google<\/div>
    <\/div><\/span><\/div><\/div>
    \"Google<\/div>
    <\/div><\/span><\/div><\/div>
    \"kuantokusta\"<\/div>
    <\/div><\/span><\/div><\/div>
    \"Microsoft<\/div>
    <\/div><\/span><\/div><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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    \"Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.\"<\/p>\n<\/div>\n\t\t\t\n\t\t\t\t\t\t

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    Name<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
    Fun\u00e7\u00e3o<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

    Wayfarma Return to Projects Client Wayfarma Services – Branding – Growth and Performance – Digital Experience Challenge Spotmarket was challenged by a group of pharmacies in the Lisbon area to create a new brand and online store. The goal was to create a business extension that considered the potential for diversification of the product portfolio […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":2507,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-2536","page","type-page","status-publish","hentry"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/spotmarket.pt\/en\/wp-json\/wp\/v2\/pages\/2536","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/spotmarket.pt\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/spotmarket.pt\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/spotmarket.pt\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/spotmarket.pt\/en\/wp-json\/wp\/v2\/comments?post=2536"}],"version-history":[{"count":0,"href":"https:\/\/spotmarket.pt\/en\/wp-json\/wp\/v2\/pages\/2536\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/spotmarket.pt\/en\/wp-json\/wp\/v2\/pages\/2507"}],"wp:attachment":[{"href":"https:\/\/spotmarket.pt\/en\/wp-json\/wp\/v2\/media?parent=2536"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}